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< Back Taking Action On Credit Unions’ No. 1 Director Recruitment Priority: Diversity. Jennie Boden Sep 21, 2020 The credit union and women’s movements are clearly doing something right. But we still have a long way to go. The day after Kamala Harris was picked by Joe Biden as his running mate, I was talking with a colleague of mine about his choice. I have to note that the colleague in question is a woman, and she is about 10 years younger than me. She was lamenting that everyone in the media was focusing on the fact that Ms. Harris was a woman and, of course, a woman of color. From her point of view, as someone from a younger generation, why should this be the news? She sees Ms. Harris as a qualified, strong candidate for the position, regardless of her sex or ethnicity. In my colleague’s mind, of course she would have been in serious contention for the job. It started me thinking about what my sister would say as someone who is 10 years older than me. She was in college in the ’70s, and I remember her then with long, straight hair, playing sad Joni Mitchell songs on her stereo and challenging my father, the minister, on nearly everything he said. She would bring with her the perspective of history: knowledge of the years when women struggled to have a voice in their marriages, let alone a seat in the boardroom, and of the racial struggles that plagued even my small hometown in rural Pennsylvania when she was in love with an African-American boy in high school. Then my mind moved on to my niece. She is 10 years younger than my colleague . She’s a graduate of Stanford University, recently married to man whose parents immigrated from India, and studying to be a doctor at one of the best medical schools in the country—maybe the world (University of California-San Francisco). Now, at this point, it should be noted that I write from a point of great advantage, and the cast of characters in this article also enjoy great advantages. We all hail from stable families, where shelter, food and love were plenty. We are all well-educated. We are all white. So, what does this have to do with credit unions? And, specifically, with governance, since that’s my area of specialty? My biggest fear in all of the focus on DEI is that it will remain a discussion point and not become a point of action for us all. - Jennie Boden I had two thoughts immediately after the conversation with my colleague and my ensuing reflections about my sister and niece. The first was around the notion of board renewal. We talk about the topic all the time at Quantum Governance, and we’re finding that credit union boards are increasingly talking about it, too. It used to be that credit union board members would join the board and stay for years—for decades, even. I’ve had a client who had two board members who served until they died in their 80s or 90s. Others explained odd behavior by noting that a few of their board members were displaying early signs of dementia. And so, the first rule of board renewal is that you must renew, for the health of your board. It’s the board’s responsibility to ensure that you do. The guiding principle for board renewal is to find a healthy balance of historical continuity and renewal. I celebrate that my colleague just assumes that Kamala Harris is right for the job of vice president and that my niece sees a horizon as wide as possible for herself and all those around her. (And I also imagine what will be available, once they are grown, to my great-nieces.) But, it’s also critical for all of us, as women, to realize from whence we’ve come. My sister’s perspective is valuable, too. She reminded me recently that when she was growing up, girls were shut out completely from sports in high school, and today we have a woman coaching in the NFL. How far we have come, but still, how far we have to go… Ensure that your board is balancing these perspectives—all of them. Historical continuity will give you important points of view on the past, and renewal will open future possibilities the likes of which you’ve never conceived. The second thought that came to mind following the conversation with my colleague arose directly from the research that we published in The State of Credit Union Governance, 2020 report. For the first time ever, we found that demographic diversity was the No. 1 recruiting priority among credit union board members and leaders, surpassing financial literacy for the first time. Source: The State of Credit Union Governance, 2020 We also reported the news that the average credit union boards have nine members, three of which (36%) are women! On its face, this may not seem significant, but it is. In comparison, a 2018 study by Deloitte and The Alliance for Board Diversity of America of Fortune 100 companies found that women held only 25% of their board seats. And in 2018, CUNA found that 52% of credit union CEOs are female, compared to only 5% in commercial banks and 6% in Fortune 500 companies. And it’s not just among the small credit unions: At credit unions with between $1 billion and $3 billion in assets, more than 14% of the CEOs were female, compared to just more than 3% of bank CEOs. As a movement (both a credit union and a women’s movement), we’re clearly doing something right. But we still have a long way to go. It seems that today, everyone is talking about “DEI” or diversity, equity and inclusion. (Note that Quantum Governance believes the appropriate order is “ EDI ,” given that the notion of equity is a broader concept that underlies both diversity and inclusion.) It’s a most worthy discussion, and it’s been a long time coming. My biggest fear in all of the focus on DEI is that it will remain a discussion point and not become a point of action for us all. But clearly, we know how to do this. We’ve started to make true inroads in terms of integrating women into the boardrooms and C-suites of America—at least among our credit unions. Be sure not to let up on that focus. Rather, let’s add to it. While we can celebrate the gains made for women, we’ve not moved the needle one bit on increasing the number of visible minorities in the credit union boardroom or C-suite, and that’s just as important. In fact, remember, demographic diversity is now the No. 1 recruiting priority among credit union board members and leaders. How much richer would your board be if 50% of its members were women? If you had true diversity in terms of ethnic and racial background? In terms of age and tenure? In terms of skills and experience? How much more stirring would the conversations in your boardroom be if you were truly open to listening to everyone’s voices? Previous Next

Governance Resources Finding Balance in Board Meetings Efficiency vs. Engagement Read More What Key Factor May Be Working Against Your Interest in Raising Board Engagement and Accountability Discover the hidden factor sabotaging your board's engagement and accountability, and learn how to address it effectively. Read More In Search Of The Strategic Board Discover how credit union boards can become agile strategic partners and lead their institutions to future success. Read More Who Needs A Shadow Board? Add younger employees and members directly to your C-suite and board to benefit from their skills and knowledge today. Read More The Need for Evolution: One of Today’s Central Governance Challenges If your credit union has grown have you re-considered the balance of authority between your board and CEO? Read More Hope for Gen Z Comes in the Shape of Credit Unions Generation Z has the potential to be the greatest credit union generation, so why are so many credit unions struggling to get their attention? Read More Make Your Voice Heard Speaking up can be scary, especially if you’re the only woman in the room, but it’s important to call attention to problematic behavior in the workplace. Read More Gender Equity In The Boardroom: We're Not Done Yet Boards still have work to do to support their female directors and wider DEI&B efforts. Read More Leadership Matters: Choosing Humility Acknowledge your power in the workplace and strive to have open and humble conversations that encourage other voices to be heard. Read More Dealing with Divisive Directors Honor the principle of democratic member control even when you need to remove a board member. Read More Does A Divided Vote Make You A Divided Board? A divided vote makes you a human board. And it’s what you do afterward that matters most. Read More A Cautionary Tale of Risk Management in This Time of Bank Failures Defining roles and responsibilities and continuing education help ensure appropriate coverage. Read More Know When It’s Time To Go Holding onto your board position may be best for you, but what’s best for your credit union? Read More The Sophisticated Art of Ensuring Your Board Grows Alongside Your Credit Union Four areas to focus on. Read More Is Your Organizational Success An Accident? New study suggests where to look for the answer. Read More Defining Consensus 'Five finger consensus' allows all directors to weigh in on key decisions. Read More On Being the Female Chair Leading a Predominately Male Board Two female board leaders share their experiences and advice for promoting good governance—especially, but not only, as representatives of a minority demographic. Read More How Using a Recruiter Can Boost Board Succession Planning Efforts Approaching director searches like executive searches can produce great results. Read More More Listening, Less Mansplaining In the boardroom and everywhere, it's important to hear all voices. Read More The Playground Bully Grows Up Who are the workplace bullies, and what can we do about them? Read More A Continuously Bigger and Better Box Like a nautilus, Hudson Valley Credit Union’s board evolves beautifully into its next stage of governance. Read More Hudson Valley Credit Union’s Call for Board Candidates Refresh As part of its board recruitment renewal project, Hudson Valley CU developed a call for candidates that outlined specific attributes that matched its changing governance needs and values. Read More Key Outcomes And Lessons Learned From A Board Renewal Effort An analysis of Hudson Valley CU’s work to revise key governance processes. Read More Why Directors Are Chess Pieces, Not Checkers Every director should be ‘chair material’—even if they wouldn’t make a good chair. Read More Mentoring … Because If We Don’t, Who Will? Supporting other women as they advance is important. Read More Are Women Better Leaders? They are when they act with humility, self-awareness, self-control, moral sensitivity and kindness. Read More Serving Members’ Best Interests Benefits From A Constructive Partnership When directors, supervisory committee members and executives collaborate effectively, members benefit. Read More Parity In The Boardroom Takes Patience, Planning And Process But putting in the effort can definitely make a difference. Read More Building Your Associate Board Member Program, From The Philosophy Up The groundwork for success includes commitment from the start. Read More Women In Football, Politics And Credit Union Boardrooms It’s important to prioritize and value diversity. Read More Transitions of Power A perfect time to re-evaluate your organization and its direction is when a key leadership shift is on the horizon. Read More Reimagining Your Board Meetings To make your gatherings more effective and engaging, first look at the real reasons boards meet. Read More RIP RBG: The Thin, Strong String That Ties Women Together Our foremothers paved the way for us; now we pave the way for the women now coming of age. Read More Taking Action On Credit Unions’ No. 1 Director Recruitment Priority: Diversity. The credit union and women’s movements are clearly doing something right. But we still have a long way to go. Read More Some New Remote 'Norms' Are Here To Stay Five tips for a successful pivot to virtual board meetings Read More Weaving a Single Garment of Destiny The key threads include equity, diversity and inclusion. All three are needed for the best leadership and governance for your credit union. Read More Embracing our New (Virtual) Reality The new virtual reality is changing the way we do business. Read More Governance Committee – If You Don’t Have One, Get One! Governance Committees can help ensure boards are running smoothly. Read More Into the COVID-19 Fire to Make Things Better for Members and Staff A strong alignment of the CEO, senior leaders and the board enabled early, effective action. Read More The State Of Credit Union Governance 2020: A Summary Read More Did You Dust Off Your Old Pandemic Plan? Key ideas about response oversight and future strategy Read More The Importance Of A Truly Independent Supervisory Committee If you’re shifting to an ‘audit’ committee instead, be careful not to sacrifice independent oversight at the altar of efficiency. Read More The Concept of ‘Constructive Partnership’ Collaboration, more than control, fuels today’s high-performing boards. Read More Coming Together for the Common Good Consider multiple perspectives and build consensus— not unanimity—to ensure your CU is making good decisions. Read More Being Chair Is More Challenging Than You Think In addition to playing an important role in managing the CEO, the chairman also plays a key role in managing the board itself. Read More Board Liaisons Direct Directors and Staff Toward Good Governance Generally keeping things organized and on track is no small feat—and it’s an important one. Read More The Board And The CEO Should Play Doubles Tennis The constructive partnership between directors and the chief executive is a lot like teammates on one side of the court. Read More Balancing Impartiality With Voting A best practice for chairs is to help the board look at the big picture while still having a specific opinion. Read More Advice from My Hero Six key responsibilities of every board, gleaned from my conversation with world-renowned expert Ram Charan. Read More What to Do When Communication Styles Clash: Embrace It Building a culture of inclusivity helps ensure each voice on your board is heard. Read More Effective Communications in the Board Room Key Findings for Communication Read More Many Board Problems Boil Down to Communications Challenges Directors need to ask good, hard questions—to ‘trust but verify’ in a respectful and professional manner—all toward the good of the credit union. Read More Two Of The Five Top Questions Board Chairs Have 1. Should chairs vote? 2. What’s the best way to ask a director to move on? Read More A New Credit Union Model with Classic Principles Focuses on Social Purpose Reclaim the ‘why’ of credit unions by deeply embedding social purpose in all your activities. Read More Get Your House in Order—Now, If Need Be There is no ‘wrong’ time to deal with fundamental governance issues. Read More Closing the Board/Management Trust Gap 5 ways to unite staff and volunteers for good governance Read More Millennials Are Many Things, Including Your Future Board Leaders Getting to know them can aid your recruiting. Read More Tell Me Something I Don’t Know: What You Need to Know About Assessments Solid financials aren’t necessarily a sign of a high-performance board. Read More Who's on Your Board Today? Tomorrow? The State of Credit Union Governance, 2018 report finds credit unions are more certain of their current mix of directors than they are about the future composition of their boards. Here’s what this means for board renewal. Read More 5 Data-Driven Recommendations for Governance Success Core Recommendations from a New Report Read More The State of Credit Union Governance, 2018: Six Key Findings Use them to increase your board’s focus and effectiveness. Read More Understanding the Importance of Ethics Principled leadership is a vital part of any cooperative’s DNA. Read More A Case for Reaching Higher Musings on the Federal Reserve’s proposed guidance on supervisory expectation for boards Read More Assessing Staff's Strategic Planning Path The challenge is helping front-line credit union folks see the big picture. Read More Great Things from the Great North Three overarching Canadian principles that can be applied universally Read More Help Your New Chair Move Up Here's what a top board leader needs to know to be successful—and what you need to know to help. Read More ERM Is Everyone's Responsibility 10 steps to take to ensure your leadership is doing all it can to identify and manage risk Read More The Ever-Elusive Millennial Director Tailor your message and medium in recruiting younger board members. Read More Resolutions for a New Year Taking the Opportunity to Make Changes Read More The Benefits of Board Committees Get the most out of them by applying these bright ideas. Read More Supervisory Committees Function Well, But... Just like CUs and their boards, supervisory committees must change with the times. Read More A Matter of Leadership CUs need to pave a new road to ensure a strong, high-performing board over time. Read More Nine Leadership Challenges The board of the future will need the strength to overcome these. Read More When It Comes to Board Meetings... We can do better. Read More No Higher Calling The challenge of effective CEO evaluation Read More The Learning Board Three key building blocks Read More Creating a 'Wow' Credit Union Board Meeting How to Take Your Meetings to the Next Level Read More 'Quantum' Board Engagement Six questions to help you more fully get your board engaged Read More Board Engagement Needs A Boost Strategies to use in your monthly meetings Read More A Matter of Culture What drives yours? Here are 10 elements to shoot for in your board room. Read More Surfacing Assumptions Knowing what you're assuming can boost board strategic thinking. Read More Fiduciary AND Strategic Thought Needed Finding the right balance between operational oversight and visionary dialogue in your boardroom is worth the struggle. Read More

< Back Double Your Fun: Tracking Strategic Planning For a Brighter Future Paul Dionne Feb 21, 2025 When it comes to strategic planning, I often start with guidance from Harvard Business School professor Michael Porter. Porter was the first to develop a research-based understanding of competitive strategy, and his approach begins with the dramatic premise that operational effectiveness is not a strategy ! Of course, to have a shot at sustainability and success, any enterprise would do well to focus efforts on running an effective shop. But simply improving how you do business is not sufficient to succeed over the long term. Porter’s claim was meant to be provocative because he wanted strategists to avoid falling into the operations trap. The trap is solely focusing on running an effective shop, which can be imitated by competitors all of whom are also working to improve their operations. When you consider immensely larger competitors such as big banks or fintechs, competing on operations alone probably won’t work. I can assure you that your budget and staffing for your new banking app is tiny compared to what Bank of America is spending on theirs. And yes, credit unions certainly want to offer competitive rates to members and potential members, but good rates alone won’t cut it either. Porter notes that firms who rely on operational effectiveness alone will inevitably be outflanked by competitors who can be similarly effective and are also building strategic advantages such as product differentiation and/or a deep focus on meeting the needs of specific consumer segments. Credit unions need to walk and chew gum – they should run an effective shop and also identify, choose and develop a competitive strategy that rests on being different. How can your credit union create unique value for members and potential members that is difficult for others to copy? The Future Demands Strategic Differentiation In strategic planning, credit unions often throw everything into a single process. The outcome can be muddled and end up over-indexed on the side of objectives that seek to improve operational effectiveness. Far less common is a holistic strategic plan that explicitly seeks to achieve competitive advantage. Operational effectiveness is important, but it is not sufficient to ensure future sustainability. What is also really important is figuring out how you are going to connect with new, especially younger members and provide next-generation financial services that fulfill their needs. That is where “running a tight ship” will fall short over the long haul. The credit union of the 20th century (bless our brilliant and creative forebears!) will not survive the 21st century without major upgrades to a competitive strategy and value proposition that speaks meaningfully to members hailing from the 21st century. It is their century, after all. Old fuddie-duddies like me are just living in it until our kids take over. What is to be done? To ensure you are covering both bases and building a clear and coherent strategy, divide your planning into two tracks. Tracking for Success An alternative approach to strategic planning calls for clearly dividing the process into two tracks, one focused on improving operational effectiveness and one devoted to developing long-term strategic advantage. The first takes into account all those analyses and enhancements to identify and leverage efficiencies, strengthen processes, and find ways to match or beat peers on operational metrics. The second track is more focused on changes that will position the credit union for a bright future. Senior Management and the Board should understand both efforts and learn how to support each of them from their unique perspectives. Track One: Operational Effectiveness The first track is always in play and strategy sessions should result in an annual plan for improving operational effectiveness. The key question is: How can we run a tighter ship? The types of questions and initiatives might include: How can we lower our efficiency ratio or NIM? How can we grow inexpensive, longer-term deposits? Is it time for a core conversion? These efforts can be measured, benchmarks set, and KPIs measured by Senior Management with oversight from the Board. Track Two: Competitive Strategy The second track toward building competitive advantage over the long term is where credit unions often fall short. Devote time to this work! Start from your mission and map out where you want to be in 5, 10, 25 years. The key question is: How can we be viable in the future? The types of questions and initiatives are broader and might include: What financial problems will our future members have and how can we help solve them? What makes us truly different from our competitors and how can we strengthen that difference? What should we stop doing to better advance our priorities? This effort is more difficult to measure, but it is critical to long-term success. One example might include an integrated community development approach that combines household financial well-being, targeted “healthy community” philanthropy and small business investment to create a value proposition that promotes robust communities and economic prosperity for all. Don’t fall into the trap of avoiding long term investments into changes that cannot be easily quantified or that will not deliver in a single annual cycle. Advancing strategy requires vision, discipline, and a willingness to sometimes sacrifice short-term gains. Continuity of purpose and effort are critical here. Combine, Measure, Socialize Does a two-track planning process lead to two business plans and scorecards? Ideally not. After the heavy rocks have been identified and set into place, build a combined business plan for the coming year that clearly defines and includes next steps from each track. This is where the work of integrating the two tracks is finalized and where you should build in mutually-reinforcing activities. Metrics and KPIs are essential for first track goals. A combination of metrics and milestones are often more relevant for second track goals. Socializing both the long-term vision and the short-term business plan across the credit union is another important step. Each staff needs to have an understanding of the work to be done and how they can move the needle. By delineating two tracks in your planning process, you will not lose sight of needed reflection and problem-solving for both business and strategic improvements. You get to double your fun. Don’t avoid the challenging work of designing and implementing changes that will create strategic advantage for your credit union over the long term. Adopting the two tracks in your strategic planning process means you will be more directly and clearly addressing the credit union’s short-term needs and opportunities for the coming year and, at the same time, identifying and building a pathway to longer term success. Previous Next

< Back A Continuously Bigger and Better Box Jennie Boden and Dr. Alexander Stein of Dolus Advisors Feb 1, 2022 Like a nautilus, Hudson Valley Credit Union’s board evolves beautifully into its next stage of governance. The nautilus is a shelled sea creature known for renewing itself in a most beautiful fashion. It builds a new chamber inside the cover of its shell, moves out of the compartment in which it has been living, and seals off the old. As it progresses over time, the nautilus creates an amazing spiral shell with many sections. In an ideal world, credit union boards would renew themselves as the nautilus does—building on the old to create a new, more expansive governance space. But how many credit unions engage in conversations about building the next era of board governance? In the 2020 State of Credit Union Governance , we reported that almost 25% of all board members have held their positions for at least 20 years. That’s okay to some extent because historical continuity is good. Institutional knowledge and accrued wisdom are important to tackling today’s complexities. On the other hand, we’ve seen directors who perpetuated a negative culture for decades and boards where members were battling serious age-related health issues. We’ve also seen boards struggle under the weight of training too many newcomers, people with insufficient experience joining the boards of $2 billion credit unions, and recent additions who didn’t understand the difference between governing and managing. How do credit union boards transition to their next stage more like the nautilus—gracefully striking a balance between historical continuity and the next right steps for the board and the organization overall? When leaders at $6.5 billion Hudson Valley Credit Union , Poughkeepsie, New York, decided it was time to take a fresh, top-to-bottom look at the board’s nominations process, we were privileged to accompany them and provide our professional guidance along the way. We are grateful to them for letting us tell you their elegant and effective story of board renewal. “As our credit union continued to grow to over $6 billion, we knew we needed to transform our governance,” says Board Chair Nancy Kappler-Foster, a CUES member. “Through our work with Quantum Governance and Dolus Advisors on increasing the effectiveness of our policies and practices—and in particular the constructive partnership between the board and the CEO—we understood the next step was to focus on the ideal board and supervisory committee of the future and then build a state-of-the-art nominations process to achieve that.” Getting Started Led by Kappler-Foster, the board began by chartering a new governance and nominations committee, integrating the original nominations committee as a subcommittee within a broader governance committee charter; redefining the roles and responsibilities for board members; and reevaluating its board-level committee structure overall. Next, the board examined its entire nominations process from recruiting to onboarding. We facilitated workshops with the board, management and supervisory committee that enabled Hudson Valley CU’s volunteers and management team members to commit to a new process that: Developed an overall vision for the nominations process, attending to group dynamics, tone and culture, trust, psychological safety and, of course, good governance. Leveraged decision science, combining business tactics, technology and behavioral sciences through a collaborative approach to help leaders make optimal, data-driven decisions. Surveyed the decision landscape, identifying and evaluating the credit union’s needs and ultimate goals at the board and supervisory committee levels and forecasting the probable consequences of its decisions. Challenged everyone involved to overcome their biases and blind spots, subordinating their own personal interests to the credit union’s best interests. Valued character in the boardroom as highly as key performance indicators, identifying not only hard skills and expertise but also character traits and attributes to drive the identification and prioritization of candidates. Identifying Needed Skills and Attributes We helped Hudson Valley CU’s leaders clarify the skills and attributes they sought in new board and supervisory committee members. Like many CUs, Hudson Valley CU’s leaders hadn’t revisited their wish list in ages. (See Hudson Valley Credit Union's Call for Board Candidates Refresh for the CU’s “before” and “after” calls for candidates.) We looked to data to guide the way toward a new standard. The 2020 State of Credit Union Governance report found significant differences between what credit unions sought in their candidates and the skills and attributes they actually valued in the boardroom. And Hudson Valley CU was no different. When we surveyed the CU’s board, supervisory committee members and management, we found they had been prioritizing skills in financial literacy, professional services and operations. However, the perceived value of those skills in the boardroom was significantly lower than for human skills like being able to focus on the future, do critical thinking and be independent-minded. We recommended that the CU prioritize (in both its recruitment and nominations processes) what its leaders value most in the boardroom. In actuality, the shift was likely long overdue, as it is for most credit unions. Following an analysis of their survey data and focused work with both the volunteer and management leadership, Hudson Valley CU developed a new call for candidates that delineated specific skills, attributes and character traits that matched the credit union’s changing governance needs, culture and core values—in alignment with what board members actually value in the boardroom. (See sidebar, “Hudson Valley CU’s Call for Candidates Refresh.”) “I was so gratified to see the change in focus from fiduciary- to strategic-related skills for our new board members,” says President/CEO Mary Madden, CCE, a CUES member who has announced her retirement effective Jan. 2, 2023. “As we look to the future and the $10 billion threshold (by 2027), the management team will be looking to our board to ask the hard questions that need to be asked from a strategic point of view, while we’re overseeing the day-to-day operations. Certainly, board members need to continue to be responsive to their fiduciary duties, but strategically, there are a lot of critical, strategic decisions in front of us.” The Candidate Process Historically, Hudson Valley CU used traditional routes for board recruitment—issuing the call for candidates on its website and in member statements and posting it in its branches. The CU’s nominations subcommittee leveraged AVP/PR and Corporate Communications Lisa Morris to help get the word out in new ways. Morris placed ads on LinkedIn, sent word out to the area’s largest chambers of commerce, and conducted outreach through other specialty membership organizations and associations in the CU’s region. For the first time, board members took a more active role in recruiting. All told, Hudson Valley CU received 18 applications for three open seats for its board last year. In the end, new board members came from board and volunteer referrals and Morris’ outreach to the Professionals of Color Network Hudson Valley . Morris believes casting the net wide was a value-add. “Any additional outreach we do as a credit union—whether it’s marketing for a new product or issuing the call for candidates to and through a new association—means we’re reaching potential new members,” she says. A CEO once told Quantum Governance that his board was so concerned that he would “stack the deck” in his favor, he wasn’t even allowed to know how many applications his credit union received in response to the call for candidates. We took the opposite tack, recommending that Hudson Valley CU include Madden in the entire process. As a result, she participated as an ex-officio, non-voting member of the nominations subcommittee, lending her decades of expertise in interviewing, evaluating and vetting high-level professional candidates. “At first, we were all a bit skeptical about including Mary in the process,” said Julie Majak, the current chair of Hudson Valley CU’s nominations subcommittee. “But having her participate was an important, positive change. After we reminded ourselves that she had a voice—not a vote—we all quickly moved on to benefit greatly from our CEO’s expertise and insights. Her participation is now a given moving forward.” We also recommended the nominations subcommittee add a peer evaluation for any incumbent candidates, as well as psychometric testing in the form of the EverthingDISC Workplace Profile and expand interviews from 20 minutes to an hour. We also helped the committee develop strategic interview question sets to be used for all candidates to test the issues most important to the credit union. Importantly, the nominations subcommittee approached each interview with a new, elevated perspective of what was required and a clear understanding of what the board was looking for in new volunteers. We recommended Hudson Valley CU use a five-point scale for evaluating candidates based on the outcome of the assessment. Future board members should be: skilled enough to be board chair (even though it might never be right for them to be chair, see January '22 Good Governance article ); critical and strategic thinkers; independent-minded; consensus-builders; and of unimpeachable integrity. We also suggested the nominations subcommittee prioritize diverse candidates and individuals with previous board experience and expertise in the financial realm. The nominations subcommittee selected five of the 18 candidates to interview, ultimately nominating three candidates who were later elected to the board. The subcommittee also launched an associate board member program. (At cues.org/boardpolicies , see package 1). This enabled bringing in a strong fourth candidate as an associate director, creating the opportunity to increase the candidate’s general knowledge of CU governance over time, while benefitting immediately from the candidate’s attributes and expertise. The Onboarding Process Not content with improving only the nominations process, Hudson Valley CU’s leadership also focused on enhancing its onboarding program for new volunteers. A small task force comprising both board and staff was created and led by an expert in training from the CU’s HR department. The task force expanded the CU’s original, skeletal onboarding process into a robust program that includes a 15-plus hour, four-session orientation curriculum with homework assignments and between-session learning. The program also includes a variety of training modalities and sources, including online modules from CUES; in-person presentations from staff and board members; and written materials. Beyond the orientation curriculum, Hudson Valley CU has committed to at least a 12-month onboarding process that includes regular check-ins by the board chair, committee assignments and access to the CEO, and management representatives who can provide tools, answer questions and serve as subject matter experts to help new directors understand the nuances of the CU industry, the CU’s budget, executive compensation and the economy, plus learn how their strategic decisions apply to and impact operations and results. Hudson Valley CU eventually aims to have all its volunteers and supervisory committee members participate in the onboarding process. The Human Dimensions of the Process We would be remiss if we didn’t address the challenges that such a significant amount of change raised. Implementing this multi-phase process was a massive undertaking for Hudson Valley CU’s board, supervisory committee and nominations subcommittee, and it represented a gap-leaping progression in the leaders’ ability to meet members’ needs. (For more, read, “ Key Outcomes and Lessons Learned From a Board Renewal Effort ”.) Successful organizational change involves more than good processes and procedures. People are the pivotal element, and enabling them to integrate new ways of thinking about and doing things is often the most challenging task. The starting point for change is recognizing that it’s needed. Implicitly, there must have been reasons, acknowledged or not, why any action hadn’t come sooner. The reasons change is hard and the right ways to contend with oppositional forces are unique to each situation. Still, Hudson Valley CU’s journey was not uncommon. Its particulars aside, we hope—as does the CU’s leadership—their story will be helpful for others contemplating similar enhancements. Board composition did shift over time at Hudson Valley CU, so a stagnated boardroom cohort was not the main board renewal problem the credit union faced. Rather, the board had not empowered the previous nominations subcommittee to function as a strategically important committee—recruiting the best candidates, helping to refresh the strategic makeup of the board and revitalizing its vision. While today the nominations committee is viewed by the board as one of its most consequential committees, it had been for years reduced to a group of people who executed the simple task of managing the logistics of the nominations process, with little to no strategic input or impact to the overall makeup of the board. Another consequence of that legacy was a contingent that strongly believed that maintaining the status quo was in the CU’s best interest. In their view, the introduction of innovative tools and processes to enhance Hudson Valley CU’s culture and governance posed a threat to the long-held assumption that the nominations process needed to be completely independent from the board and even management. Although the board had signed off on the innovations, some members of the nominations subcommittee concluded that the changes would be detrimental. “Some members of the committee were uncomfortable with the amount of dramatic change the consultants were looking to implement so quickly,” says CUES member Misty Decker, chair of the governance and nominations committee. In such a situation, building trust and giving the naturally conservative individuals the courage to try are what’s needed more than anything else. The antidote to resistance and anxiety-driven risk aversion is assurance, not force. Our approach was to mobilize a small group of institutional leaders—the board chair, the CEO, and the governance and nominations committee chair—to join us in a conversation with the nominations subcommittee members. We acknowledged that the proposed systemic changes were indeed a substantial and understandably frightening departure from the past. We heard their concerns, validating rather than dismissing their impassioned drive to guard normed cultural traditions, and we invited them to question and reconsider the benefits to change. “We were ultimately successful,” Decker adds, “because we had established trust in Quantum Governance’s experience addressing board issues with other credit unions and in Dolus Advisors’ expertise in driving organizational culture change.” Of course, the realities of dealing with stakeholder pushback are rarely straightforward. Navigating opposition can get hot and messy. Agreeing to disagree, building or re-establishing trust, and defining workable pathways to compromise can be arduous. But there is no more important work. And this work is and has been a powerful reminder that high-performing boards are a combination of capabilities and practices coupled with human dynamics and culture. Each of these areas entails differently defined tools and solutions to enhance or repair as well as to strengthen and elevate. They also require a healthy dose of humility to accept—and even celebrate—that the changes we embrace are actually only a work in progress. Alexander Stein, Ph.D . , is founder of Dolus Advisors , a consultancy that helps leaders address psychologically complex organizational challenges. Previous Next

< Back A Deep Definition of Governance Michael Daigneault Jun 3, 2015 How does your board use its formal and informal authority for the good of the credit union? While there are as many definitions as governance as there are consultants in this world, here at Quantum Governance , we believe that governance ultimately deals with the legitimate distribution of authority throughout a system--whether it’s a country, a corporation or a nonprofit like a credit union. We believe governance is ultimately how organizational leaders use both the formal and the informal authorities vested in them. How they think, make decisions, develop strategy, persuade, develop future leaders, structure their board and execute initiatives. How they communicate with key stakeholders ... with their staff … with their customers … with their marketplace … with their constituents … and even with each other. Good governance also applies to how your board oversees your CEO; tracks its own performance and the CU's results; conducts its budgeting process; allocates its resources; addresses membership or constituent needs; moves in and through its community; adheres to ethics and financial integrity standards. And, yes, good governance is even about thinking in a genuinely strategic manner. There are some who say “good governance” centers on legal issues--bylaws and conflict-of-interest policies--and how an organization’s board oversees its audit process. But at Quantum Governance, we ask our clients to look much deeper, to how well the board is doing on the many aspects of governance outlined above. Previous Next

< Back Serving Members’ Best Interests Benefits From A Constructive Partnership Jennie Boden Aug 24, 2021 When directors, supervisory committee members and executives collaborate effectively, members benefit. I spent the better part of my career working in the nonprofit sector. I like to say that I’ve had every job from executive assistant to executive director. And I loved every minute. When you work for a nonprofit—any kind of nonprofit—you do it because you love it. You know, in the back of your mind somewhere, that you could make more money in the corporate sector, and sometimes kind and well-meaning family and friends even remind you of it. But you stay because you love it, and you feel committed to what you’re doing. I’ve found the same to be true for all the credit union staff that I’ve met, interviewed and worked with since I joined Quantum Governance more than seven years ago. While credit unions aren’t exactly like some of the charitable nonprofits where I worked, they surely are mission-driven, and as you know, it’s all about serving the members. Of course, one of the central roles and responsibilities of a credit union board member is to “carry out his or her duties as a director in good faith, in a manner such director reasonably believes to be in the best interests of the membership.” And we hear this from credit union board members all the time. Ask a credit union board member what his or her job is, and he or she will most often reply “to represent the best interests of the members.” One of my former colleagues used to say that was a board member’s response when he or she wasn’t sure what else to say—when the person wasn’t clear what the job really was. But I’m not quite so cynical. I do think that the roles and responsibilities of board members are changing, especially as credit unions continue to grow and the environment around them is becoming increasingly complex. But almost every board member I’ve ever met (and I’ve met a lot of them) really does seem to care about the credit union and is committed to doing what’s right for their members. The challenge, I believe, in this answer is that often board members believe they have the “corner on the market” in terms of representing the members’ best interests. What Does It Mean to Serve Members’ Best Interests Some years ago, Quantum Governance conducted a governance assessment for a large, multi-billion-dollar credit union. As a part of our assessment, we interviewed all the board members, supervisory committee members and senior managers. There seemed to be a perception among the board members that it was the board’s job to not only act “in the best interests of the membership” but almost to protect the membership from the staff. A member of senior management put it like this: “There’s a lack of trust. It’s not overt, so they [the board] won’t come out and say, ‘I don’t trust what you’re saying.’ There will be an attitude like what you’re saying is somehow colored for whatever reason. Like there’s another angle that we’re playing that benefits us and not the membership. As if we don’t care about the membership, too.” As if they “don’t care about the membership, too.” Of course, they do. A Constructive Partnership Serves Members’ Best Interests At Quantum Governance, we believe in the power of a constructive partnership between all three components of a credit union’s governing entities—the board, the supervisory or audit committee, and the senior managers. A constructive partnership puts a focus on effective collaboration, rather than control or even competition between the board and senior management. It actively fosters a leadership culture of trust that extends beyond even the credit union’s board and senior management to include the members of the supervisory or audit committee so that all three governing bodies are working together—collaboratively—to execute fiduciary oversight, craft strategy, offer mutual support and hold each other accountable—all toward the betterment of the credit union and in its members’ best interests. A constructive partnership recognizes that each of the three governing bodies has its own distinct roles and responsibilities. For example, of course the board and the board alone is responsible for setting the CEO’s salary and benefits, and we would never expect the board to wade into day-to-day operations or members of senior management to oversee the external audit that is put in place as a check and balance on their work. But just because the National Credit Union Administration has explicitly included the notion of protecting the members’ interests in the list of board members’ roles and responsibilities, don’t assume that everyone else either volunteering or working at the credit union isn’t just as committed to that very sacred duty, too—from the members of your supervisory or audit committee to your CEO and other members of senior management to the dedicated staff who manage your call center. Otherwise, especially in today’s economy, they’d likely be working elsewhere. Previous Next

< Back How Using a Recruiter Can Boost Board Succession Planning Efforts Gisele Manole Jun 28, 2022 Approaching director searches like executive searches can produce great results. Recently the National Credit Union Administration proposed a new rule that would require all federally insured credit unions to have board succession plans. Here at Quantum Governance , that proposal prompted a robust conversation among us consultants on the merits and challenges of regulation. And that conversation prompted us to look for ways to lessen the potential burden of increased regulation in this area. Our instincts to usher in solutions meant getting our arms around an emerging board renewal practice enlisting a recruiter to help with executing on the board succession plan. Two Credit Union Case Studies To learn more about using a recruiter at the board level, we didn’t have to look farther than two credit unions we have had the privilege of working with recently. Both have taken up the challenge of ensuring the future of their board with innovative new thinking that includes hiring a search firm to help recruit board candidates. For $1.3 billion Utilities Employees Credit Union President/CEO Bret Krevolin, a CUES member, the notion of enlisting the expertise of a corporate recruiter came about because the credit union was looking to diversify its board. "We were looking to really broaden the experiences, as well as the gender and ethnic diversity of our board," he says. "We didn’t want to recruit the positions in the same way we had before.” Krevolin and his board hired executive search firm Smith & Wilkinson , Scarborough, Maine, to identify highly desirable board candidates and conduct the initial interviews before recommending them to Krevolin and his board. Smith & Wilkinson Partner Nick Hayes says that recruiting a board member is different from typical corporate recruiting. “The main challenge behind recruiting for credit union boards is the time commitment required to ensure that each candidate understands the industry, understands the credit union, and understands the makeup and duties of the board,” he says. “We’ve found that many people are open to hearing about these board roles, and to successfully ‘recruit’ them into running for a board seat, we must take the time to make they understand these three areas.” $6.4 billion Hudson Valley Credit Union CEO Mary Madden, CCE, and her board also looked to Hayes to help find qualified board volunteers in an increasingly competitive market for talent. “Many companies use recruiting firms for executive searches, and we had heard of other industries doing the same for board candidates,” says Madden, a CUES member. “Knowing we were entering markets where we lacked a familiarity with local community leaders, the credit union felt engaging an experienced recruiter could facilitate the search for high-caliber board candidates.” For the last several years, Madden, her board and her management team have been prioritizing improvements to their governance. “One aspect of that work was defining volunteer roles and responsibilities, writing job descriptions, and identifying key skills and competencies needed to help the credit union succeed,” she notes. “With our industry’s guiding principle of people helping people in mind, we prepared specific information the recruiting firm could use to help us identify the candidates who would add value to our volunteer/management collaboration as we grow closer to a $10 billion cooperative.” What’s Your Objective? Hayes says having a clear goal in mind when reaching out to a search firm about recruiting board-level directors is one of the most important steps a credit union needs to take in this process. “We [the recruiters] need to understand the history of your board and your credit union, and why you are looking to take an active step into putting together an external campaign for a board position,” he explains. “We need to understand if a certain skill set, personality or background will complement the rest of your board, and we need to understand the value it will bring to both sides. We’ll need to spend time with your board to develop a clear value proposition that we can take to market on behalf of your credit union. Madden champions the work that Hayes is doing and stresses that finding talented volunteers must be an ongoing effort. “Incumbent board members should consider seeking ways to connect with talent year-round and not simply at election time,” she says. “Involving diverse voices—such as BIPOC (Black, Indigenous, people of color) and LGBTQ+ community groups/leaders—can help you spread the call for candidates, especially in new markets where the credit union may have less brand recognition. “Nomination committees can be assisted by having senior leaders, volunteers and community leaders identify potential candidates throughout the year so relationships can be built with those who may have interest in serving,” she adds. In this brave new world of interconnectedness and regulation, the challenges to board recruitment and succession planning remain. However, with a clear vision of your board’s future state and the expertise of an experienced recruiter, your credit union can draw on new talent to further the credit union’s vision and mission. Previous Next

< Back The Playground Bully Grows Up Jennie Boden Feb 18, 2022 Who are the workplace bullies, and what can we do about them? I’ve been bullied three times in my life, and as anyone who has ever been bullied can tell you, that’s about three times too many. Luckily for me, each of these bullies entered my life when I was adult. They were professionals, on-the-job bullies. And the last one did the damage just recently. I don’t do well with bullies – at least not when they’re coming after me. I don’t know why, but I just don’t. When my kids are being bullied, watch out. Boy, can my mama bear roar. And some time ago, Quantum Governance had to speak truth to power – lending voice to a good number of scared employees who were being bullied by their CEO. Terribly so. One employee told me, “Everyone’s constantly afraid they’re going to be fired. He walks around here saying, ‘Let’s see, who will I fire today?’” I didn’t hesitate for a moment then. I knew what was right, and so did Quantum’s CEO. It wasn’t news that our client, the board, wanted to hear, much less news that they were expecting. But I’m proud to say that from the chair on down, they reacted with speed and integrity. Heidi Lynn Kurter, in her July 2019 Forbes article entitled “ Workplace Bullying: Four Steps to Overcome It and Fight Back ,” writes that “Isolation, intimidation and threats are just a few tactics bullies use to strip someone of their power and identity. The reasons could be as simple as feeling threatened by someone’s success, personality or being insecure with themselves as a whole…Research shows workplace bullying not only impacts one’s happiness but injures their health, productivity and self-confidence leaving victims feeling stuck and powerless.” Stuck and powerless. Yes. I’ve felt that. We all deserve to be treated with respect. If your employees wouldn't have faith in how you would respond to a report of bullying within your ranks, you've got some work to do. -Jennie Boden, via X (formerly Twitter) We all know what bullying is when it happens to our children or on the playground, and we’ve certainly all heard the horrible stories about cyberbullying. But what is workplace bullying? The Workplace Bullying Institute defines it as “repeated, health-harming mistreatment by one or more employees of an employee: abusive conduct that takes the form of verbal abuse; or behaviors perceived as threatening, intimidating, or humiliating; work sabotage; or in some combination of the above.” The Institute reports that 30% of all adult Americans have been bullied at work. More than 48.6 million of us have been bullied on the job – but a total of 76.3 million workers (or 49% of all American) have been affected by workplace bullying. That means those workers have either been bullied or witnesses to it, which has its own impact, too. More than two-thirds (67%) of the bullies in our workplaces are men and 33% are women, and same-gender bullying accounts for 61% of it all, according to statistics cited by the Institute. Who Are the Workplace Bullies? So, who’s doing all this bullying anyway? I can tell you from our experience at Quantum Governance, and from my own, it’s not just employees who are the culprits. I was bullied by my board chair when I was serving as a chief staff officer, and I’ve seen other board officers and board members – yes, in the credit union community – bully their CEOs and senior staff. It happens. One member of a credit union’s senior staff told me, “When mistakes happen, it feels like the Board really turns the screws on our CEO, even if there are legitimate reasons behind the mistakes.” I’ve even heard about board members bullying other board members. In an interview once, a board member confessed to me, “I feel like I have a target on my back – especially in board meetings.” And recently, someone sent me a series of emails that I found to be “threatening” and “intimidating.” And when the person called me a “nasty woman,” I think, as most women can attest, those words were meant to humiliate me. Luckily for me, we don’t work for the same organization. Unfortunately, workplace bullying may be getting worse. While 6% of respondents to the Institute’s 2021 Workplace Bullying Survey reported that COVID-19 actually decreased harmful mistreatment between workers, a full 25% said that it has increased, and 17% said that it has remained the same: mistreatment was an issue before the pandemic began, and it remains an issue today. Anti-Bullying Action So, what do we do? What am I going to do? I️n her Forbes articles, Kurter shared four helpful steps worth repeating here: Address The Situation Head-On. Kurter notes that while confronting the bully can be intimidating, especially if it’s the board chair or your supervisor, you should still try. Don’t seek revenge or “stoop to their level.” Be clear that they are acting inappropriately and treating you in an unacceptable manner. “As uncomfortable as it may be, practicing courage will show the bully you’re not as easy as a target as they initially thought.” Confide In a Confidant. Find someone trustworthy that you can talk to – someone who will support you.Don’t hold all your feelings inside and isolate yourself. Be sure that you are attending to both your physical and mental health needs. Document Every Detail, Big and Small. If you’re going to report the bullying – either to HR or to your boss, even if your boss is the CEO or the board chair, you’re going to need the facts. Document all the incidents with the date and time, and keep copies of any correspondence. Stick To Facts and Report It Higher. Try to be calm when you are presenting the facts. And if you need to, go higher. And higher and higher. As Dr. Alexander Stein, Founder of Dolus Advisors, said to me this week, “Bullies only remain bullies because most people don’t report them.” And frankly, why would they? The Institute’s study found that employers’ responses to bullying aren’t typically great. In fact, they’re pretty bad. Between 60% – 63% of the survey respondents said their employers’ responses were negative (Encourage It; Defend It; Rationalize It; Deny It; or Discount It) versus the 37% – 40% of the respondents who said that their employers’ responses were positive (Acknowledge It; Eliminate It and Condemn It.) The bottom-line is that we all deserve to be treated with respect. If your employees wouldn’t have faith in how you would respond to a report of bullying within your ranks, then you’ve got some work to do. And if you’re among the 4% of workers or leaders that are doing the bullying, then knock it off. You know better. Previous Next

Committees Resources Resolutions for a New Year Taking the Opportunity to Make Changes Read More The Benefits of Board Committees Get the most out of them by applying these bright ideas. Read More Supervisory Committees Function Well, But... Just like CUs and their boards, supervisory committees must change with the times. Read More

< Back Know When It’s Time To Go Jennie Boden Feb 28, 2023 Holding onto your board position may be best for you, but what’s best for your credit union? In September 2021, I wrote an article entitled “Are Women Better Leaders?” Then, I referenced several studies and articles from sources including the Pew Research Center, Forbes and The Washington Post that seemed to suggest that maybe, just maybe, women might have an edge over their male counterparts when it comes to leadership. The Pew study found “few differences between women and men in terms of leadership, [but noted that] women are perceived as more compassionate, empathetic leaders.” The Forbes article cited “studies … [that state] ‘women tend to outperform men.’” And The Washington Post article reported that countries led by women “suffered far lower death rates” than those led by men during the first wave of COVID-19. That very article cited the leadership of New Zealand’s Prime Minister Jacinda Ardern during the pandemic. A study conducted by Alex Beatie at Victoria University of Wellington, New Zealand, found that Ardern’s leadership during the pandemic “is considered … [among] the best in the world.” Beatie noted three key themes of Ardern’s daily press briefings and the government’s communications: “1) open, honest and straightforward communications; 2) distinctive and motivational language; and 3) expressions of care.” And Prime Minister Ardern has done it again. She is leading in an open, honest and straightforward way—this time with an expression of care for both her country and her responsibilities to and for it and for herself. On Jan. 19, 2023, I joined most of the world in surprise when Ardern announced that she would resign as her country’s prime minister just a month later. During her announcement, she said, “I’m leaving because with such a privileged role comes responsibility.” She continued, stating, “The responsibility to know when you are the right person to lead and also when you are not. I know what this job takes. And I know that I no longer have enough in the tank to do it justice. It’s that simple.” Her words struck me. How many times have I heard credit union board members say, “They’ll drag me off this board feet first, if I have anything to do with it?” Or even been given a heads-up by a CEO that a couple of their board’s directors could have the beginning stages of dementia? We’ve even had clients who have experienced the wholesale turnover of their board and their CEO within two short years. Tell me, how is that considered responsible leadership? A Characteristic of Responsible Leadership With 83% of credit union board and supervisory/audit committee members, CEOs and other C-suite staff reporting in the 2023 edition of The State of Credit Union Governance that their credit unions do not have term limits, it’s no wonder that the average age of board members today is 76.3 years, and they have been serving on their boards for an average of 19 years. Holding on to your board position may be what’s best for you, but is it in your credit union’s best interest? What if more of our credit union directors took Prime Minister Ardern’s tack and asked themselves this important question: Are you still the right person to lead your credit union into the future? And if you’re not, consider the three themes identified above: 1) Be open, honest and straightforward; 2) use distinctive language to motivate your colleagues for the future; and 3) above all, consider every action that you take as a director an expression of care and concern for the credit union and your members. Previous Next

< Back Are Women Better Leaders? Jennie Boden Sep 24, 2021 They are when they act with humility, self-awareness, self-control, moral sensitivity and kindness. I just finished an interview with the female CEO of a fairly large credit union. I love conducting interviews. It’s my favorite part of my job, and luckily, I get to conduct a lot of them. As president of consulting services at Quantum Governance , I’ve probably interviewed thousands of credit union board members, supervisory and audit committee members, CEOs and members of senior management. And each time, I learn a lot. During this interview, the CEO was talking about adding her opinion in the boardroom on a sensitive topic. She stopped mid-sentence and stared off into space for a minute. (We were, of course, on Zoom.) I pushed her just a bit, inviting her return: “What are you thinking?” I asked. “I’m wondering how much I can say, how much I should say,” she replied. “What’s the right balance for me to share in the boardroom?” I paused before I spoke. “I can’t imagine a male CEO ever pausing, even for a minute, to ask himself that important question,” I said. And I do think it’s an important question. There’s a lot of data out there that suggests that women are currently better leaders than men. For example, this article in The Washington Post reported that countries led by women “suffered far lower death rates” than those led by men during the first wave of COVID-19. A study by Pew Research Center found that while most Americans find few differences between women and men in terms of leadership, women are perceived as more compassionate, empathetic leaders. A recent Forbes article reported on Gallup data that suggests that “in 1953, 66% of Americans preferred a male boss—today the figure is 23%.” The author of the Forbes article, Tomas Chamorro-Premuzic, asks the million-dollar question: 'If women have more potential for leadership, then why are they still the minority group among leaders?' - Jennie Boden via X (formerly Twitter) That same Forbes article also cited studies demonstrating that among the central qualities that “make leaders more effective, women tend to outperform men. For example, humility, self-awareness, self-control, moral sensitivity, social skills, emotional intelligence, kindness, a prosocial and moral orientation are all more likely to be found in women than men.” And that’s what the CEO I was interviewing was demonstrating as she paused and considered her next steps: skills that make leaders more effective, such as humility, self-awareness, self-control, moral sensitivity, social skills, emotional intelligence. Yet women often don’t get much credit for applying their winning leadership characteristics in the boardroom or in executive roles. The author of the Forbes article, Tomas Chamorro-Premuzic, asks the million-dollar question: “If women have more potential for leadership, then why are they still the minority group among leaders?” Charmorro-Premuzic answers his own question by saying that employment choices are made more based on “ style rather than substance , so we pick individuals for leadership on the basis of their confidence rather than competence, charisma rather than humility, and narcissism rather than integrity. … The typical leader is not known for their humility or competence, but arrogance and incompetence.” Now, clearly, this isn’t always true. Some boards value humility more than charisma when recruiting new directors or hiring a CEO. And I’ve met many male CEOs and C-suite executives (within the credit union community and outside of it) who fully embody substance over style. I’m lucky to say that I work for one. And of course, men, too, can demonstrate self-awareness, self-control, emotional intelligence and all of the rest. Yet female leaders with substance, humility and competence still have a harder road to top roles. Chamorro-Premuzic suggests that this has to do with maintaining the status quo. I think he’s right. But even if it’s just a little bit true—this maintenance of the status quo, we all need to work together to shift this paradigm and begin to value even more substance over style and humility more than charisma. -Jennie Boden, via X (formerly Twitter) Fortunately, some significant inroads are being made in the credit union community. CUNA recently reported that 52% of credit union CEOs are female, compared to only 3% of bank CEOs, 5% of top leaders in commercial banks and 6% of chief execs in Fortune 500 companies. And having a substantial representation of women in the top job is not just common among the smallest credit unions anymore: At credit unions with between $1 and $3 billion in assets, more than 14% of the CEOs are female. Great. Good for us. Truly, that’s good for our community. But even if it’s just a little bit true—this maintenance of the status quo—we all need to work together to shift this paradigm and begin to value even more substance over style and humility more than charisma. Because we want our credit unions—as they pursue their mission to be people helping people—to be led by the best possible leaders. Previous Next

< Back Building Your Associate Board Member Program, From The Philosophy Up Jennie Boden and Gisele Manole May 1, 2021 The groundwork for success includes commitment from the start. The debate over the best governance practices for board succession rages on. It is a routine topic in every single engagement and interview we conduct. The issues of diversity and term limits are especially prominent lately, and the daunting task of building the board of the future feels, as with many other responsibilities, like a full-time job for the credit union’s volunteers, all of whom have limitations on their time. The State of Credit Union Governance 2020 found that almost half of board members surveyed (45%) thought that their board was only adequate or less than adequate at attracting people who have the right skills. So, what does it take to marry talent with your board and governance culture? Mina Worthington, CEO of $796 million Solarity Credit Union in Yakima, Washington, describes how her credit union answered the question. “Ultimately our success was in finding the right way to meaningfully involve associate board members in the work of our board,” she says. “They are board members in every way possible except for the vote.” What does an associate board member program look like? And are some key ways that associate board members can be brought successfully into your fold? At Solarity CU, associate board members are partnered with a “board buddy” to help orient them to the credit union and the culture of the board itself. Proper board orientation is oftentimes overlooked or treated as a “self-help” effort, lacking a strategy for continuing orientation past reading the governance manual, bylaws and policies and meeting with the CEO and senior management. An associate board member at Solarity CU explains: “Right after I joined, my board buddy reached out and called me. We sit next to each other in the board meetings. She’ll whisper historical things to me and follow up with me after the meetings to be sure that I understood everything. I’ve only been on the board for about two months, but I already feel respected, and I definitely feel like my voice is heard.” Another hallmark of Solarity CU’s success with its associate board member program has been the institution of regular monthly meetings between the CEO and associate board members before the board meetings to review the meeting materials and answer any questions. Worthington says, “Investing the time in building those relationships with associate board members was just as important as making sure that they knew what was going in the meeting materials each month—the message being, ‘We want to learn about you as much as you want to learn about us.’” Another hallmark of a successful associate board member program is access to training and conferences that give associate members a broader look at the issues, innovations and ever-evolving best practices in credit union governance. Think of this as an investment by both parties in the future of the credit union. A multitude of resources are available—from online trainings and workshops to conferences and certification programs. Some are even free! So, the underlying philosophy of a successful associate board member program must be, “We’re 100% committed to you,” instead of thinking of associate members as engaging in a protracted interview process that can sometimes go on for years. From our experience in working with thousands of credit unions, an associate board member program that engages, orientates, educates and invests in its volunteers in meaningful ways is the best way to ensure the future of your credit union. In the coming year, if you haven’t explored an associate board member program to support a healthy balance of board renewal at your credit union, maybe 2021 is the year to do so. Just be sure, as with everyone in your boardroom, that you are open and committed to helping those volunteers develop into exceptional stewards of your vision and mission, too. You can purchase Quantum Governance’s Associate Board Member Job Description, as well as other policies from their Policy Library here . Previous Next