Leadership in the Era of Economic Uncertainty: Managing in a Downturn by Ram Charan

In Leadership in the Era of Economic Uncertainty, Ram Charan helps you steer your business through the minefield of contracting markets, cash shortages, and ongoing uncertainty. In this concise and highly accessible guide, the author provides practical actions you can execute immediately to protect cash flow vigilantly, even daily, and use cash more efficiently; use ground intelligence to survive the storm and position your business to thrive in the aftermath; develop a better understanding of your customers; reevaluate your pricing strategy and capital expenditures; and use cost cutting strategically.