Good to Great and the Social Sectors: A Monograph to Accompany Good to Great by Jim Collins

In his monograph, Collins explains the subtle (but seismic) concepts of good to great for the social sector. He contributes clear thinking on numerous issues that will be very familiar to social sector leaders, including how to measure success in non-dollar metrics, how to recruit and motivate a passionate (and poorly-paid or unpaid) staff, how to think differently about “restricted funds” and how to transcend systemic/external problems. Collins predicts a dramatic reversal – that one day non-profit leaders, who have mastered legislative leadership, will be wooed away to lead for-profit businesses. Also, he says that the true difference is not between for-profit vs. nonprofit, but good vs. great – regardless of organization type.